The Church Street Marketplace will now offer free Wi-Fi connectivity for customers along the four block thoroughfare. In an effort to innovate and remain competative with suburban and online retailers, eight antennae were installed along Church Street. Users can connect to the new network, "ChurchStreetWifi," following instructions on green signs affixed to street lamps.
The total cost of bringing free Wi-Fi to Church Street was $50,000, half of which was donated by newly opened retailer L.L. Bean. All remaining funds were raised through private contribution, allowing a successful project without the need to use taxpayer dollars.